Intense completion can lower Bass Pro Shop’s profits, because competitors can entice consumers away with superior products… … "Intense Competition (Bass Pro Shop)" has a significant impact, so an analyst should put more weight into it. "Intense Competition (Bass Pro Shop)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Intense Competition (Bass Pro Shop)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.