WikiWealth

The availability of substitute products hurts Air Asia air line’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Air Asia air line)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Air Asia air line)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value.