Older products will face higher competition from copycat manufacturers, which will decrease margins on those products.

The market for the Ipod may have peaked. … "Apple's Older Products May Have Matured" has a significant impact, so an analyst should put more weight into it. This statement will lead to a decrease in profits. "Apple's Older Products May Have Matured" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.