Pricing Power (Yellow cab pizza co.)

Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Yellow cab pizza co.’s products and services. Yellow cab pizza co. has the ability to charge customers higher prices… … "Pricing Power (Yellow cab pizza co.)" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to a decrease in costs. "Pricing Power (Yellow cab pizza co.)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.