WikiWealth

Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Urban Outfitters’s products and services. Urban Outfitters has the ability to charge customers higher prices… … "Pricing Power (Urban Outfitters)" has a significant impact, so an analyst should put more weight into it. "Pricing Power (Urban Outfitters)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value.