A strong brand name is a major strength of UniCal. This gives UniCal the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (UniCal)" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to a decrease in costs. "Brand Name (UniCal)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.