When given a choice, customers are loyal to Telekom Malaysia Berhad. Instead of targeting all customers, Telekom Malaysia Berhad only needs to target new customers in order to grow their business… … "Customer Loyalty (Telekom Malaysia Berhad)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Telekom Malaysia Berhad)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Telekom Malaysia Berhad)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.