Unique products help distinguish **SWENSEN ** from competitors. **SWENSEN ** can charge higher prices for their products, because consumers can’t get those products elsewhere… … "Unique Products (SWENSEN )" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity. "Unique Products (SWENSEN )" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.