Superior technology allows SUPERMARKET to better meet the needs of their customers in ways that competitors can’t imitate… … "Technology (SUPERMARKET)" has a significant impact, so an analyst should put more weight into it. "Technology (SUPERMARKET)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Technology (SUPERMARKET)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.