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Having the right real estate is essential to Starwood Hotels and Resorts. Location matters, because it helps consumers to utilize Starwood Hotels and Resorts’s offerings… … "Real Estate (Starwood Hotels and Resorts)" has a significant impact, so an analyst should put more weight into it. "Real Estate (Starwood Hotels and Resorts)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity.