WikiWealth

Smirnoff has a loyal customer base. This helps the company have repeat business and sale more products. … "Loyal Customer Base" has a significant impact, so an analyst should put more weight into it. "Loyal Customer Base" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Loyal Customer Base" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.