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An innovative culture helps Screwfix Direct Ltd to produce unique products and services that meet their customer’s needs… … "Innovative Culture (Screwfix Direct Ltd)" has a significant impact, so an analyst should put more weight into it. "Innovative Culture (Screwfix Direct Ltd)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Innovative Culture (Screwfix Direct Ltd)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.