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When given a choice, customers are loyal to Reed Supermarket. Instead of targeting all customers, Reed Supermarket only needs to target new customers in order to grow their business… … "Customer Loyalty (Reed Supermarket)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Reed Supermarket)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Reed Supermarket)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.