A strong brand name is a major strength of RecHarGe. This gives RecHarGe the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (RecHarGe)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Brand Name (RecHarGe)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.