a new innovative product or services

… "a new innovative product or services" has a significant impact, so an analyst should put more weight into it. "a new innovative product or services" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "a new innovative product or services" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.