WikiWealth

Paperless ticket technology will allow Ticketmaster and their clients to keep more profits from every ticket versus share those potential resale profits with scalpers. This should increase profit margins and provide a very beneficial technology for clients.

http://www.msnbc.msn.com/id/32898804/ns/business-retail/"Paperless Tickets" has a significant impact, so an analyst should put more weight into it. "Paperless Tickets" will have a long-term positive impact on the this entity, which adds to its value.