Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using P.F. Chang's Bistro’s products and services. P.F. Chang's Bistro has the ability to charge customers higher prices… … "Pricing Power (P.F. Chang's Bistro)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity.