Niche Market Leader
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A specific country or niche market leading position brings many benefits to those companies. Generally, they possess good brand names, economies of scale, higher margins, revenues and other significant benefits, such as the ability to raise debt at lower cost. They generally have a more stable business than their competitors and are more likely to acquire other businesses as opportunities comes about. Niche markets can provide some of the same advantages as global market leaders.
Sources: http://en.wikipedia.org/wiki/Market_leader …
SWOT Analysis Survey

SWOT Strength: Niche Market Leader
A specific country or niche market leading position brings many benefits to those companies. Generally, they possess good brand names, economies of scale, higher margins, revenues and other significant benefits, such as the ability to raise debt at lower cost. They generally have a more stable business than their competitors and are more likely to acquire other businesses as opportunities comes about. Niche markets can provide some of the same advantages as global market leaders.
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