Niche Brands
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Strong brand name helps to increase margins by charging premium prices for goods, because customers perceive a higher standard of quality from companies with strong brands. A strong brand name may also help to support the stock price, because people will associate a strong brand with a strong stock.
Source: http://en.wikipedia.org/wiki/Brand_name
… "Niche Brands" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to a decrease in costs.
SWOT Analysis Survey
SWOT Strength: Niche Brands
Strong brand name helps to increase margins by charging premium prices for goods, because customers perceive a higher standard of quality from companies with strong brands. A strong brand name may also help to support the stock price, because people will associate a strong brand with a strong stock.
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