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Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using National Flour Mills Limited’s products and services. National Flour Mills Limited has the ability to charge customers higher prices… … "Pricing Power (National Flour Mills Limited)" has a significant impact, so an analyst should put more weight into it. "Pricing Power (National Flour Mills Limited)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity.