When given a choice, customers are loyal to Myspace. Instead of targeting all customers, Myspace only needs to target new customers in order to grow their business… … "Customer Loyalty" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "Customer Loyalty" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.