Marvel Entertainment's success rests on the strength (and marketability) of its characters.
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Marvel Entertainment's success rests on the strength (and marketability) of its characters. … "Marvel Entertainment's success rests on the strength (and marketability) of its characters." has a significant impact, so an analyst should put more weight into it. "Marvel Entertainment's success rests on the strength (and marketability) of its characters." will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. "Marvel Entertainment's success rests on the strength (and marketability) of its characters." is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.
SWOT Analysis Survey

SWOT Strength: Marvel Entertainment's success rests on the strength (and marketability) of its characters.
Marvel Entertainment's success rests on the strength (and marketability) of its characters.
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