Brand Name (Mrs. Fields Cookies, Inc.)
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A strong brand name is a major strength of Mrs. Fields Cookies, Inc.. This gives Mrs. Fields Cookies, Inc. the ability to charge higher prices for their products because consumers place additional value in the brand… …
SWOT Analysis Survey
SWOT Strength: Brand Name (Mrs. Fields Cookies, Inc.)
A strong brand name is a major strength of Mrs. Fields Cookies, Inc.. This gives Mrs. Fields Cookies, Inc. the ability to charge higher prices for their products because consumers place additional value in the brand…
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