brand name

Merck & Co. is a leading global drugmaker, producing a wide range of prescription
drugs in many therapeutic classes in the U.S. and abroad. … "brand name" has a significant impact, so an analyst should put more weight into it. "brand name" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value.