A strong brand name is a major strength of Motorola Mobility. This gives Motorola Mobility the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (Motorola Mobility)" has a significant impact, so an analyst should put more weight into it. "Brand Name (Motorola Mobility)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. "Brand Name (Motorola Mobility)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.