Size advantages lower MINI MART’s risks. The larger MINI MART gets, the more resources they have to pursue new markets and defend themselves against rivals… … "Size Advantages (MINI MART)" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity. "Size Advantages (MINI MART)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.