Brand Name (Merlin Entertainments - Thorpe Park )

A strong brand name is a major strength of **Merlin Entertainments - Thorpe Park **. This gives **Merlin Entertainments - Thorpe Park ** the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (Merlin Entertainments - Thorpe Park )" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity. "Brand Name (Merlin Entertainments - Thorpe Park )" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.