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Lower costs lead to higher profits for Maybelline New York. A low cost leader can undercut rivals on price… … "Cost Advantages (Maybelline New York)" has a significant impact, so an analyst should put more weight into it. "Cost Advantages (Maybelline New York)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Cost Advantages (Maybelline New York)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.