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Customer service is critical when it comes to running a profitable business. Providing excellent customer service keeps customers returning and recommending the hotel as a place to stay. People management is an essential component in the process of providing excellent customer service a quality task that Marriott strives towards. … "Excellent Customer Service - Marriott" has a significant impact, so an analyst should put more weight into it. "Excellent Customer Service - Marriott" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value.