Market Share
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High market share will generate excess profits from large customer base and economies of scale. Coca-Cola has a dominant market share in many countries around the world. This reduces future investment in establishing those relationship and provides significant power to the brand.
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SWOT Analysis Survey
SWOT Strength: Market Share
High market share will generate excess profits from large customer base and economies of scale. Coca-Cola has a dominant market share in many countries around the world. This reduces future investment in establishing those relationship and provides significant power to the brand.
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