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"The casino patrons love that the casino is open for 24 hours a day while at sea." has a significant impact, so an analyst should put more weight into it. "The casino patrons love that the casino is open for 24 hours a day while at sea." will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "The casino patrons love that the casino is open for 24 hours a day while at sea." is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.