Having the right real estate is essential to LSec*. Location matters, because it helps consumers to utilize LSec*’s offerings… … "Real Estate (LSec*)" has a significant impact, so an analyst should put more weight into it. "Real Estate (LSec*)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Real Estate (LSec*)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.