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Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using La Piazza Hotel and Convention Center’s products and services. La Piazza Hotel and Convention Center has the ability to charge customers higher prices… … "Pricing Power (La Piazza Hotel and Convention Center)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Pricing Power (La Piazza Hotel and Convention Center)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.