Loyal Customer Base
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Kmart has a loyal customer base. This is a strength because they have customers who come back and shop with them. … This statement will lead to an increase in profits for this entity. "Loyal Customer Base" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.
SWOT Analysis Survey
SWOT Strength: Loyal Customer Base
Kmart has a loyal customer base. This is a strength because they have customers who come back and shop with them.
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