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When given a choice, customers are loyal to Kingspan Group plc. Instead of targeting all customers, Kingspan Group plc only needs to target new customers in order to grow their business… … "Customer Loyalty (Kingspan Group plc)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Kingspan Group plc)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value.