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Strong management can help JD sports vs Sports Direct reach its potential by utilizing strengths and eliminating weaknesses… … This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Strong Management (JD sports vs Sports Direct)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.