Superior technology allows Institution X to better meet the needs of their customers in ways that competitors can’t imitate… … "Technology (Institution X)" has a significant impact, so an analyst should put more weight into it. "Technology (Institution X)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Technology (Institution X)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.