According to the Economist, "shale drillers can speed up production or wind it down, just as an electricity supplier does to meet changes in demand." This variable ability of shale drillers gives them a major advantage when prices change. Gas companies will act more like utilities than oil companies, whose revenue is tied to the price of oil. … "" has a significant impact, so an analyst should put more weight into it. "" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.