When given a choice, customers are loyal to Hilton hotels. Instead of targeting all customers, Hilton hotels only needs to target new customers in order to grow their business… … "Customer Loyalty (Hilton hotels)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Hilton hotels)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Hilton hotels)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.