Brand Name (Hertz)

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A strong brand name is a major strength of Hertz. This gives Hertz the ability to charge higher prices for their products because consumers place additional value in the brand… …

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Has a positive impact over the long term?

Has a positive impact over the short term?

This statement leads to reduced costs?

This statement leads to increased profits?

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SWOT Strength: Brand Name (Hertz)
A strong brand name is a major strength of Hertz. This gives Hertz the ability to charge higher prices for their products because consumers place additional value in the brand…

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