WikiWealth

Heineken has many loyal customers. This allows for the company to have repeat sales and be able to grow. … "Loyal Customer Base" has a significant impact, so an analyst should put more weight into it. "Loyal Customer Base" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity.