Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Healthy Heat Pumps’s products and services. Healthy Heat Pumps has the ability to charge customers higher prices… … "Pricing Power (Healthy Heat Pumps)" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity. "Pricing Power (Healthy Heat Pumps)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.