Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Hamro Group of Company Ltd.’s products and services. Hamro Group of Company Ltd. has the ability to charge customers higher prices… … "Pricing Power (HAMRO)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Pricing Power (HAMRO)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.