Customer Loyalty (First Bank Nigeria Plc)

When given a choice, customers are loyal to First Bank Nigeria Plc. Instead of targeting all customers, First Bank Nigeria Plc only needs to target new customers in order to grow their business… … "Customer Loyalty (First Bank Nigeria Plc)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. "Customer Loyalty (First Bank Nigeria Plc)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.