Unique products help distinguish Fast Food Restaurant from competitors. Fast Food Restaurant can charge higher prices for their products, because consumers can’t get those products elsewhere… … "Unique Products (Fast Food Restaurant)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Unique Products (Fast Food Restaurant)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.