A strong brand name is a major strength of Ever bilena cosmetics inc. This gives Ever bilena cosmetics inc the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (Ever bilena cosmetics inc)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Brand Name (Ever bilena cosmetics inc)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.