Customer loyalty is an offshoot of brand loyalty. It comes when a customer is comfortable with a particular product and style. Loyalty allows the brand to charge more money for their products, because consumers choose to stay with that brand even though cheaper alternative products are available. … "Customer Loyalty" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Customer Loyalty" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.