When given a choice, customers are loyal to CIMB Bank BHD. Instead of targeting all customers, CIMB Bank BHD only needs to target new customers in order to grow their business… … "Customer Loyalty (CIMB Bank BHD)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (CIMB Bank BHD)" will have a long-term positive impact on the this entity, which adds to its value.