When given a choice, customers are loyal to Cibo. Instead of targeting all customers, Cibo only needs to target new customers in order to grow their business… … "Customer Loyalty (Cibo)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Cibo)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity.