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Please edit this page to add a description… … "strong online presence (Chick-fil-a)" has a significant impact, so an analyst should put more weight into it. "strong online presence (Chick-fil-a)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "strong online presence (Chick-fil-a)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.